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People…people who need people…are the luckiest people…in the world…

I’ve been tracking Jelly for a little while now but the convergence of that concept and Amazon’s Conversations is really remarkable.
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It may sound sappy, but I do believe that we are all here to help each other. Mark Twain made it a little more opportunistic than I do, but people do like to come to the aid of others, especially when we can demonstrate mastery of “something” in doing so.

Click on the screenshot above. You can see, with this one email, that Amazon Conversations has all but crowdsourced an important but fiendishly complex part of customer service: they don’t have a sales floor so there’s no one to ask…except those of us who have already bought the item in question.

Jelly has just wrapped these concepts in a mobile-friendly interface.

Crowdsourcing came into vogue as a concept in 2005, but, thanks to Amazon and Jelly, only now are we going to see it become a part of people’s daily behaviors.