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Do you think you understand MoneyBall?

MoneyBall may no longer be about the players. It’s about the fans. And it always has been. Because the team pays the players, but the fans pay the team. So it is this second constituent who needs to be attended to.

Fast Company did us all a solid by showcasing the new SF 49ers stadium, and by emphasizing the new technology meant to appeal to fans on gameday, and when there are no teams on the gridiron.

Look for clues on how museums can improve, or how other non-sporting venues can maximize non-event utility. Consider the amount of attention given to how data creates the experience. It’s thought-provoking.